For the last three years Aurora University football has been utilizing Scoutware to brand their program and learn more about individual recruits. Branding is important for Aurora since they are a small Division III institution.

“The graphics Scoutware put together to highlight our program give recruits the same impression they would have if they were being recruited by a big-time DI program,”

Head Coach Rich Duncan

Aurora’s ability to brand their program through Scoutware has increased their national appeal. The Aurora staff is now recruiting more athletes outside of their home state of Illinois. Not only are they recruiting athletes from Connecticut to California, recruits nationwide are actually reaching out to them.

Beyond branding, Scoutware provides the Aurora’s coaches with a tool to help tailor their recruiting efforts and gather information on each recruit.

“The Scoutware tracking features are an invaluable tool to our staff. Knowing which recruits are more interested than others allows us to better utilize our time and gives us a better chance of getting the recruiting class we want,”

Head Coach Rich Duncan

One of the most beneficial Scoutware features for Aurora is the ability to track recruits’ online activity as it relates specifically to their interest in Aurora football. Coaches can quickly and easily see this information, which is stored within the profile of each recruit, and determine what the next steps in the recruiting process are. It allows them to get to know each recruit on a more personal level and individualize their outreach to them. Building relationships with athletes is an important part of the recruiting process and Scoutware helps facilitate this growth.

By branding their program nationally and utilizing the tracking features Scoutware provides, Aurora University football has been able to double their yearly recruiting class from 40 to 65. In addition, the use of Scoutware by the football staff has increased enrollment for the entire school. In fact, 2009 saw Aurora University’s largest freshman class ever, by over 100 students. They will tell you that is due, in large part, to the integration of Scoutware.To learn more about their story or to hear other amazing benefits of Scoutware, give us a call at (312) 651-6626, email us at sales@scoutware.com to set up a free live demo, or click on the free live demo link below.